LegalZoom rebrand 2020.
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We exist to democratize the law. But we do more than provide access. We create experiences that speak in life terms, not legal ones.
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The initial goal was to develop a new version of the scalable design system and transition the current LegalZoom site & tech on a new platform. As this project evolved, we decided to do a significant brand re-fresh by developing a new logo and updated visual language compliant with ADA, WCAG 2.1 (AA) requirements.
Select business formation flow screens (mobile).
Look & feel explorations, late 2019 - early 2020
Look & feel, early 2019
Look & feel, late 2017
